The first thing that I found was that the film is listed in Graham Webb's 2020 Encyclopedia of American Short Films, 1926-1959: Delicious Dishes: How to Make Them (copyright 24 March 1933, M & M Distributing Co.). The Library of Congress (Copyright Office) has an entry in its 1933 Catalog of Copyright Entries - Part 1 (p. 159) which locates the incorporated company in Asbury Park NJ. Good start! I have a distributor name/place and a very specific date.
I subsequently found Tony Bensley's reply on the YouTube version of the film noting that an Arnold Morris (often incorrectly assigned as the individual in the short) appeared on Late Night with David Letterman on 4 March 1987 and that Arnold mentions (starting @1:12) his father being in the same business as himself. Time to put on my genealogy hat and do some Morris family research.
The April 1930 Asbury Park NJ census has them at 703 Comstock St.:
Arnold's father is Nathan Morris. Nathan's occupation is given as "auctioneer" (of jewelry).The April 1940 Asbury Park NJ census has them at 1106 Monroe Ave.:
Nathan's occupation is now "kitchen gadgets" (manufacturing).
Nathan K. Morris (24 July 1901 – 29 July 1972) must be the pitchman in the film. Subsequent research found Malcolm Gladwell's 30 October 2000 article about Ron Popeil, The Pitchman, written for The New Yorker. Gladwell suggests that Nathan "partnered with his brother Al ..." That's it! The partnership must have been incorporated as M & M (i.e., Morris & Morris), the distributing company of the film.
There is a 1930 Asbury Park NJ census "Al" at 710 1st Ave.:
... but he was "Abe" in the Atlantic City NJ census in 1940:
Nathan's slightly-older brother's name was actually Abraham. So, was Gladwell wrong about Nathan's brother's name? Initially I thought so, construing a 1930 mistranscription of Abe into Al. However, searching for Nathan Morris in "The Billboard", I soon found this mention of his brother "Al":
27 March 1943: click to enlarge |
5 July 1947: click to enlarge |
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