I had been fighting a battle with Google ads for I don't know how long. If it was an animated gif and had an x in the top-right corner, I would smash that x, click "send feedback" and choose "not interested in this ad" from the four options.
When I initially started this, I chose "ad was inappropriate" to more properly indicate my feeling that anything animated was an annoyance — distracting me from reading the page — but the nuance was always that there was something more politically incorrect about the ad and I gave up on the sentiment. Sometimes, after I had flagged a handful of identical such ads on the same page with "not interested", I would finally do a "seen this ad multiple times". And in spite of Google assuring me that it would try to stop showing me these ads, I would in fact see the same stupid ads from the same advertisers again and again.
Early this morning I finally gave up on the experiment. The only noticeable change over all these many months had been that I was seeing more ads for women's apparel. So much for artificial so-called intelligence. I'm now using the Magic Lasso ad-blocker extension in Safari and all I can say is: Why didn't I do this a long time ago?